Mobile Marketing Stats 2014



September 19, 2014

You may have heard that mobile marketing is “in the future” but it’s not – it’s now. With 1 in 7 people worldwide owning smartphones, mobile marketing is the most efficient way to get in front of your audience. Are you developing a plan around these technology changes?

Here are a few important stats to keep in mind…

25% of online searches are done on a mobile device.

With phones and tablets at easy access, percentage of online search being done on the go is increasing dramatically and 57% of users won’t recommend companies with poor mobile sites.

70% of mobile searches lead to action on websites within 1 hour.

Making products and services easily accessible on mobile devices will increase the likelihood of quick purchases via a smartphone or tablet.

1 in 7 people worldwide use smartphones.

That means over 1 billion people (and growing) around the world have smartphones. 1 in 17 people own tablets as of December 2013.

60% of social media time is spent on a smartphone or tablet.

While it’s less than you would assume, the number of people using social media on tablets and phones are growing. 85% of users prefer apps to mobile websites.

Types of mobile marketing include…

  • App-based
  • Mobile Search Ads
  • SMS Messages
  • Local Ads
  • Mobile Image Ads

Bonus Fun Fact: 75%+ of Americans take their phone with them to the bathroom.

Don’t miss our Mobile Marketing 101 Online Training to learn the best tips and strategies to optimize your brand for mobile success.


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