September 15, 2014

Robert Herzog, an entrepreneur with a liberal arts education, created eCaring when he found himself managing his own mother’s care in the last few years of her life. The home health care management and monitoring system is increasingly popular with home-health agencies and family caretakers, he says. Earlier this year, the Manhattan company secured $3.5 million in Series A funding in an investment round led by Ascent Biomedical Ventures.

The public focus on preventing avoidable readmissions could be eCaring’s ticket to serious expansion. “There’s been a startup popping up on every corner” to tackle readmissions, Mr. Herzog said. He believes the strength of his app is that it’s “disease-agnostic.” Rather than using multiple apps tailored to managing diabetes or heart disease, care managers can tailor eCaring to all the different health needs of a particular patient group.

With eCaring’s product, a caretaker enters information about a patient on a predetermined schedule, including points like his state upon waking, vital signs, medications given or refused, or baths taken. The particular actions and schedule are set by a care manager, who can follow multiple patients in real time through the app. When vital signs shift—perhaps a diabetic’s blood sugar drops—the care manager receives a text and email alert. The tool’s goal is to catch potential problems before they trigger a hospitalization.

“We’ve turned the home from a black box into a data-rich environment,” Mr. Herzog said.

He recounts one time when a care manager had an elderly diabetic patient drink a glass of orange juice when her blood sugar had dropped, avoiding a costlier intervention. In another instance, a patient at Jewish Home Lifecare had an issue resolved through an onsite doctor alerted by eCaring. In the first month that Jewish Home Lifecare was a client of eCaring, the app prevented two emergency-department admissions, Mr. Herzog asserts.

Many eCaring patients are low-income adults, Mr. Herzog said, and the data-enabled tablet eCaring provides is often the only connected point in an Internet-free home. Last year, the company launched a pilot program for adults living alone, conducted at the Henry Street Settlement through a Pilot Health Tech grant. eCaring is also in discussions with a Queens group home for developmentally disabled patients, after signing a similar client in Wisconsin.

eCaring Business Development Team


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