Moving the Mobile Needle: Majority of Healthcare Professionals On Mobile Phones, Tablets   tablets mobile phones Kantar Health Healthcare Professionals EPG Health Media eMarketer


August 08, 2014

If you’ve been to a doctor’s office recently, you may have noticed some changes. Sure, the stethoscope and tongue depressors are still there. But now, patients are seeing laptops and mobile phones being used as often (if not more) than ever before.

According to an April 2014 study conducted by EPG Health Media, recently reported by eMarketer, 99 percent of qualified healthcare professionals use a personal computer or laptop for work-related tasks every day. In addition, 82 percent of study respondents said they use a mobile phone for professional reasons at least once a day.

What’s increasing most is the use of mobile.

“Mobile devices also showed impressive usage when one considers that they aren’t exactly a staple in the examination room,” says eMarketer. “Around one-third of respondents used a mobile phone for at least 1 hour a day for work activities, and a similar percentage spent that much time with tablets.”

Data from Kantar Health backs up the findings. Its statistics also showed impressive mobile usage levels among doctors, with 79 percent of the U.S. physicians polled reporting use of smartphones for professional purposes in March 2014. That’s an increase from data in March, 2012 that pegged the percentage at 68.


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