This article appeared in a few years back in 2010, so the prices may be a bit higher.  Now, I don’t think the CEO of Athena Health, Jonathan Bush, was talking about harvesting doctors eyeballs, when, he said in a statement after buying  Epocrates for $293 Million.

Mr Bush was asked, why the hell did he buy a software app, that sold for $3 per copy, with 400,000 doctor subscribers?  It does not make economic sense.

Mr Bush, replied, “Doctors Eyeballs”.  We just 400,000 sets of Doctors Eyeballs.

To be generous, we felt that he did NOT mean this literally!


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